Network Marketing Companies and Teams
The fastest growing business model in the world could well be ones based on network marketing. In other words, direct referral marketing!
Many new companies have realized that launching a new or unique product is cost prohibitive in marketing the traditional way that route the manufacturing of a product to a shipper, then to a distributor, then through possibly another distributor, then finally to a retail marketplace. The cost of distributing a new product this way can add many percentage points to the end price point of a product and we haven't even discussed how we are going to market the product to consumers.
Companies that embrace Network Marketing use the power of the people or consumers who are using this product to tell their friends, family members and other people within their network the value of your product. In return for exposing your network to a companies product, you get a referral reward as a monetary "thank you" for their efforts.
The problem with this system of distributing and promoting a product is that the associates or distributors in many cases are not trained to manage a team of other associates nor are they skilled in the area of sales. And as much as a Network Marketing company attempts to train their ever growing massive teams of associates, they have their hands full with just educating the newest products being offered which take president over any leadership training.
What makes this even more unbearable is that for most Network Marketing companies, recruiting new associates is the number one intention for all associates. Even more important than the sale of more product or service!
This is why this method of marketing a product can be very challenging to manage. It's great to introduce a product that has been experienced by your network associate but it's a bear to manage an untrained army of associates.
The solution of course is training and development. But not just any type of training, but one that addresses the two main issues that almost all Network Marketing companies have in common:
This program aligns the important elements of leadership and combines them with a tried and true sales process that completes the circle of knowledge within any Networking Marketing organization.
Where most sales processes fall flat for Network Marketing associates is that it's only about sales, period! If you look at the name, "Network Marketing", the first word has to do with people, your network. To organize and drive a network, you need leadership skills to accomplish that task.
The next part of the phrase, "Network Marketing" is about marketing, promoting or selling a product or service. Together you've got, "Leadership Selling".
All leadership begins with Purpose, Self Mission and Values. These are then aligned with our sales process to make it complete. Now you are prepared to attract new people, never having to have to "recruit", you'll be like a magnet to attracting the right people from your network. Then you'll have the ability to now seamlessly offer your products and services with integrity and duplicability.
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